|Dimensions||21 × 14.8 × 2.49 cm|
|Number of Pages||
Paperback, A5, 459 pages
This course comprises 3 units. The first unit covers the role of business in society, types of organisation, objectives, external and internal environments, business structures, stakeholders and decision making. The second unit covers customers, market research, marketing mix (product, pricing, place and promotion), extended marketing mix (people, process and physical evidence), stock management, methods of production, quality, ethical and environment, technology in marketing and operations. The third unit covers recruitment and selection, training and development, motivation and leadership, employee relations, sources of finance, cash budgeting, financial statements, ratio analysis and technology.