|Number of Pages||
Paperback, A5, 161 pages
The second unit of this course covers customers, market research, marketing mix (product, pricing, place and promotion), extended marketing mix (people, process and physical evidence), stock management, methods of production, quality, ethical and environment, technology in marketing and operations.
NOTE: A new version of this study guide will be produced in August 2018 to incorporate recent SQA updates for 2018-19 and will replace this publication.
SCHOLAR books are printed to order and may take approx one week to deliver. Dismiss