CfE Higher Business Management Unit 2: Management of Marketing and Operations

£4.99

Paperback, A5, 161 pages

The second unit of this course covers customers, market research, marketing mix (product, pricing, place and promotion), extended marketing mix (people, process and physical evidence), stock management, methods of production, quality, ethical and environment, technology in marketing and operations.

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Weight 0.2232 kg
Number of Pages

161

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